Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Mills on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Fashion Meets Commerce in the Gaming Metaverse
by Victor Mills on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
So what does Cloud Computing have to do with Gaming? Almost everything.
by Victor Mills on Sep 1, 2023 9:00:00 AM
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM