The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Mills on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Mills on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Mills on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Mills on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
So what does Cloud Computing have to do with Gaming? Almost everything.
by Victor Mills on Sep 1, 2023 9:00:00 AM
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Mills on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Brand Safety and Trust in Live-Stream - A Balancing Act
by Victor Mills on Jul 24, 2023 2:36:56 PM
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Knowing Your Partners is also Crucial in Gaming
by Victor Mills on Jul 14, 2023 9:30:00 AM
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
by Victor Mills on Jul 7, 2023 9:00:00 AM
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
