Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...
Gaming sits at a unique crossroads of culture, commerce, and creativity. As AI reshapes content creation and distribution, brands must rely more heavily on human judgment, platform self-accountability, and creator partnerships grounded in brand safe...
As AI-driven search experiences & algorithmic content recommendations command more user attention, many publishers now find themselves fighting to remain visible. The successful brands will be the ones that acknowledge a simple truth - easily available...
A future built on accountability will be about establishing trust while protecting advertisers & consumers. AI has made media faster, smarter, & more personalized - but also more opaque & volatile. To navigate that paradox, the industry must anchor...
The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
Brand safety now sits at the confusing intersection of politics, social responsibility, and platform accountability. The way forward is going to be to invest in clear and adaptable brand safety frameworks that prioritize reputational risk – which is now...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current efforts and safeguard their strategies. The connective thread across these developments is clear: brand safety isn’t just about...