Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Sleeping Giants isn't your Brand Safety Officer
by Jeremy Spitzberg on Sep 6, 2019 9:29:49 AM
By the time they're involved, it's too late.
"Your ad here" - whether you know it or not
by Jeremy Spitzberg on Aug 19, 2019 3:28:28 PM
Advertisers are funding online disinformation, and they don't even know it.
Only you can prevent brand safety crises
by Jeremy Spitzberg on Aug 8, 2019 7:37:33 PM
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...