As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Brand Safety: An Accurate Reflection
by Victor Mills on May 16, 2025 12:49:04 PM
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Brand Safety is a Difficult Dance in a Chaotic Landscape
by Victor Mills on Apr 15, 2025 2:38:04 PM
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Mills on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Brand Safety 2025 – Sorting through the Labyrinth of Confusion
by Victor Mills on Feb 14, 2025 9:00:00 AM
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
Leveraging AI in Brand Safety Without Losing the Human Touch
by Victor Mills on Jan 15, 2025 3:05:13 PM
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Mills on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Cybersecurity & Privacy Concerns Hit Gamers Hard
by Victor Mills on Mar 22, 2024 8:30:00 AM
The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Mills on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
