Brand Safety Institute Blog

Brand Safety Shifts Markedly in 2025

by Victor Mills on Jan 31, 2025 1:15:37 PM

Social platforms are redefining moderation policies and external political shifts are influencing brand perception. Advertisers must take a more solitary stance, wrangling their trepidation and strengthening partnerships with creators who now have less...

TikTok Fickleness at the Transition of Power

by Victor Mills on Jan 21, 2025 2:38:08 PM

Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...

Brand Safety 2025: Driving Customer Value

by Victor Mills on Dec 13, 2024 8:00:00 AM

The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.

Brand Safety Shifts in a World that now Challenges the Media

by Victor Mills on Sep 6, 2024 8:45:00 AM

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent dissolution of GARM. As the media environment continues to change, the need for transparency, accountability, and innovation in brand safety...

Navigating the New Now: Brand Safety in Gaming

by Victor Mills on May 31, 2024 9:00:00 AM

The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

The Gaming Landscape – Advertisers Take Notice

by Victor Mills on Mar 29, 2024 2:49:12 PM

By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...

Gaming Faces a Future Triple Threat Amidst Industry Shifts

by Victor Mills on Feb 26, 2024 7:30:00 AM

Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

by Victor Mills on Feb 16, 2024 8:00:00 AM

While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

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