Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...

In a surprising and contentious move, Mojang, the publisher of the globally acclaimed video game Minecraft, sent shockwaves...

Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...

Introduction

Can Threads Hang On To Attract Advertisers?

In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...

Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...

Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...

In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...

Social media, and now content creators, are beginning to take center stage in brand communications. A Digiday article...