In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...
Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?
by Elijah Pysyk on Aug 30, 2023 3:47:45 PM
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...
Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines
by Elijah Pysyk on Aug 23, 2023 12:39:23 PM
In a surprising and contentious move, Mojang, the publisher of the globally acclaimed video game Minecraft, sent shockwaves...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Gaming Streamer Giveaway Event in NYC Turns Chaotic
by Elijah Pysyk on Aug 9, 2023 4:18:16 PM
Introduction
Can Threads Hang On To Attract Advertisers?
by Steve Olenski on Aug 8, 2023 2:02:25 PM
Can Threads Hang On To Attract Advertisers?
Navigating Brand Safety in LGBTQ Media
by Victor Z Glenn on Jul 28, 2023 9:30:00 AM
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
Could Biore’s influencer backlash have been avoided?
by Elijah Pysyk on Jun 8, 2023 3:06:34 PM
Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Retail Media Heats Up Under Scrutiny
by Brand Safety Institute on Apr 19, 2023 8:30:00 AM
In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...