Posted by Jeremy Spitzberg • Jan 23, 2020 6:47:19 PM
IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and what the expected to see going forward. The results, just released, show that brand safety is a "key priority" for these experts, and that it is only becoming a more important issue for them.
As published in their "Knowledge Hub":
It's that last one that catches the eye. At least for us at the Brand Safety Institute. Whit our Brand Safety Officer certification, we're hoping to educate the digital advertising industry on the scope of the brand safety challenge, and what committed professionals can do to protect their brands' reputation online.
As we head into 2020, we are trying to determine how we can help, with our certification, and beyond it. Do you have any ideas for the conversation that the industry needs? What education or training are you planning on in the new year to keep up with industry trends and best practices? Let us know in the comments below, or drop us a line at firstname.lastname@example.org.