As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...