The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...
Recent Posts
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Z Glenn on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Gaming is Growing Fast - Brand Safety Needs to Keep Pace
by Victor Z Glenn on Jun 10, 2024 11:54:06 AM
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Z Glenn on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Z Glenn on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Z Glenn on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Z Glenn on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...