Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

AI & Tech: Brand Accelerators & Villains

by Victor Mills on Dec 12, 2025 9:00:00 AM

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. The common thread is velocity, made possible through technology. However, with the power and speed of tech & AI related developments, comes the...

The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability

by Victor Mills on Oct 30, 2025 7:59:59 AM

The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.

The Creator Gap and Driving ROI

by Victor Mills on Sep 27, 2024 8:00:00 AM

As generational differences continue to influence brand strategies, new tools are essential for navigating this wide landscape – more based on relevance than demographics.

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