Brand Safety Institute Blog (14)

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

Sustainability as an overarching ESG strategy for Companies… Congratulations GUESS? Inc.!

by Louis Jones on Sep 7, 2023 5:32:23 PM

Discover how GUESS? Inc. wins Sustainability Leadership and Hero Awards, showcasing a holistic ESG commitment, from environmental initiatives to workplace inclusivity.

AJ Brown Set to Drive Industry Acceleration at BSI as COO

by Brand Safety Institute on Sep 7, 2023 6:00:00 AM

AJ Brown, former Head of Brand Safety and Ad Quality at Twitter, has been named the new Chief Operating Officer of the Brand Safety Institute (BSI).

The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing

by Elijah Pysyk on Sep 6, 2023 3:24:37 PM

Discover how Gen Z and millennials' preferences are reshaping brand connections, the rise of nano-influencers, and the quest for authenticity.

So what does Cloud Computing have to do with Gaming? Almost everything.

by Victor Mills on Sep 1, 2023 9:00:00 AM

So what does Cloud Computing have to do with Gaming? Almost everything.

When "No Good Deed Goes Unpunished”

by Louis Jones on Aug 31, 2023 1:42:09 PM

Discover how vocal anti-LGBTQ+ sentiments challenge supportive companies. Learn from Target's ordeal and gain insights on navigating diversity as a brand.

Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?

by Elijah Pysyk on Aug 30, 2023 3:47:45 PM

Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past.

Responsibly Fostering Regulation in Gaming and Live-Streaming

by Victor Mills on Aug 25, 2023 9:00:00 AM

The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.

AI Will Be Available in Several Flavors according to Gartner Report on AI Trends

by Louis Jones on Aug 24, 2023 2:31:26 PM

AI's impact on industries evident as 70% invest, 19% in pilot per Gartner study. Key trends: synthetic data, insights discovery, Responsible AI. Enhance choices, efficiency, but not a cure-all.

Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines

by Elijah Pysyk on Aug 23, 2023 12:39:23 PM

Mojang, the publisher of Minecraft, has sent shockwaves through the gaming world with updated guidelines. The contentious move has ignited passionate responses from content creators and fans alike.

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