In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
There is much swirl and prognostication around the impact that AI will have on society. Like most future trends, there is...
Can Threads Hang On To Attract Advertisers?
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
In a recent article, afags (an Indian news site) raises an important question: Should brands be cautious about associating...
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...