Representation is profoundly impactful, particularly in a medium as influential as gaming. As the gaming landscape continues to evolve, so does the conversation around diversity. Read more at BSI.
Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...
The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
The gaming industry offers unparalleled opportunities for brands to connect with diverse audiences. It also presents challenges in terms of brand safety.
When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.
Scalper bots have plagued various industries, from ticketing to e-commerce, and rise beyond mere ad fraud. The battle against scalper bots has highlighted the critical intersection of AI and brand safety in the digital advertising landscape.
A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.
In an age where digital advertising continues to evolve, especially in platforms frequented by children, ensuring brand safety and transparency is paramount.
The gaming industry has come a long way, becoming a cultural and economic behemoth. Now, how can the industry find a balance between creating engaging gaming experiences and ensuring the well-being of its developers?
As the digital age continues to reshape the advertising landscape, esports stands out as a dynamic and promising frontier for brands willing to embrace the future of sports entertainment.