White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
Download BSI's white paper, Identification: It's as easy as A-B-C.
YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
The third, and latest, installment of the Brand Safety Defined series of white papers: 2020 the Year of the Consumer
Board of Advisors member, Terri Schriver, on Bank of America's growing brand safety practice.
What is the moral responsibility of the Brand Safety Officer? How do they avoid the fiduciary, and societal, tail-risk of a brand safety crisis?
The digital advertising industry is funding disinformation - "fake news" - online, and putting brands' reputations at risk.
A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well as challenging brands to do their own work on the issue.