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User-generated content can be a landmine for brands, even when they're not advertising around it.
Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...
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When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
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Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.
The 4A's introduced the Brand Safety Playbook, "designed to help you reduce your agency's overall risk profile in the...
New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources
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The Brand Safety Institute (BSI) and the Trustworthy Accountability Group...
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Brand Safety is a term that has exploded over the last few years in its use,...