BSI today announced the hiring of Christine Desrosiers as the organization’s first Brand Safety Officer-in-Residence.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...
Two new studies show the importance, and fragility, of consumer trust in brand advertising
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BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.
A look at YouTube Gaming, published by WIRED, shows a veritable bingo card of brand safety issues.
Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
IAB Europe poll finds brand safety a key and growing priority among industry experts
Fox will sandbox political ads during the Super Bowl, getting out in front of ad adjacency issues.
4A’s release Brand Safety Playbook addendum for OTT/CTV