Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
IAB Europe poll finds brand safety a key and growing priority among industry experts
Fox will sandbox political ads during the Super Bowl, getting out in front of ad adjacency issues.
4A’s release Brand Safety Playbook addendum for OTT/CTV
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
Download BSI's white paper, Identification: It's as easy as A-B-C.
YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
The third, and latest, installment of the Brand Safety Defined series of white papers: 2020 the Year of the Consumer