In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencers caught with thumbs on the scale
by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
Is your brand at risk from Kyle?
by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM
User-generated content can be a landmine for brands, even when they're not advertising around it.
High-level performance marketers are in high demand; but are they brand safe?
by Jeremy Spitzberg on Jul 19, 2019 5:06:08 PM
Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...
Mark Pritchard on achieving "Transparency 2.0"
by Jeremy Spitzberg on Jul 19, 2019 5:03:59 PM
When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
BSI Advisory Board member quoted in new brand safety ebook
by Jeremy Spitzberg on Jul 19, 2019 5:03:20 PM
New ad fraud studies cast doubt on billions - with a "b" - of impressions
by Jeremy Spitzberg on Jul 19, 2019 5:02:44 PM
Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.
Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers
by Brand Safety Institute on Jun 18, 2019 1:00:00 AM