On Shaky Ground: Brand Safety in an Unstable Landscape

by Victor Mills on Aug 15, 2024, 8:00:00 AM

As brand safety progresses, the debate turns toward the effectiveness and transparency of AI technology, and its ability to make the right choices at scale. Companies trying to keep pace with the surging volume of content and channels are desperately...

Balancing Brand Safety for Journalism in the Age of AI

by Victor Mills on Aug 5, 2024, 4:01:50 PM

Creating an ecosystem where brand safety measures protect advertisers without compromising high-quality adjacencies, like news content, will foster a healthier digital advertising landscape.

Striking the Right Balance on Safety & Suitability

by Victor Mills on Jul 26, 2024, 1:06:53 PM

The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...

Analyzing MFA Ad Spend Trends

by Victor Mills on Jul 12, 2024, 9:00:00 AM

The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content.

Navigating MFA Content Mislabeling Concerns

by Victor Mills on Jul 10, 2024, 9:00:00 AM

As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.

The Push for Clearer MFA Content Detection

by Victor Mills on Jul 3, 2024, 9:00:00 AM

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...

Recap: BSI at Cannes Lions 2024

by Brand Safety Institute on Jun 26, 2024, 4:35:19 PM

Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024, 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Gaming is Growing Fast -  Brand Safety Needs to Keep Pace

by Victor Mills on Jun 10, 2024, 11:54:06 AM

Maintaining brand safety is paramount, and with the increasing ad spend as well as the critical role of gaming in reaching younger audiences, advertisers must prioritize securing their brand's integrity.

Navigating the New Now:  Brand Safety in Gaming

by Victor Mills on May 31, 2024, 9:00:00 AM

The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.

KEEP UP WITH THE CONVERSATION

Get the latest BSI news and updates

© 2026 Brand Safety Institute | Privacy Policy | Terms Of Use | Contact Us