At BSI, we always seek to amplify new technologies and solutions that keep people and brands safe online. In that spirit, we...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Z Glenn on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Z Glenn on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
Navigating Multi-Media Channels in a Brand Safe Manner
by Victor Z Glenn on Oct 6, 2023 9:00:00 AM
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...
Representation Matters to Black Americans (and other Americans...)
by Louis Jones on Oct 5, 2023 10:56:58 AM
Unlocking the Power of LinkedIn: Why Content Creators Should Consider Posting on the Platform
by Elijah Pysyk on Oct 4, 2023 4:23:57 PM
In the ever-evolving landscape of social media platforms, LinkedIn has quietly been making significant strides to win over...
Noonoouri: The Rise of the Digital Popstar in a World of AI Integration
by Elijah Pysyk on Sep 27, 2023 3:28:59 PM
In a groundbreaking move, Warner Music Group has recently made history by signing Noonoouri, the world's first "digital...
The Power of Influence and Changing Marketing Trends
by Victor Z Glenn on Sep 15, 2023 9:00:00 AM
Just when you think your celebrity endorsed social campaign is ready to debut, suddenly, you have to put on the brakes and...
Will AI Drive the Next Wave of Social Platform Popularity?
by Victor Z Glenn on Sep 8, 2023 9:00:00 AM
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...