Creating an ecosystem where brand safety measures protect advertisers without compromising high-quality adjacencies, like news content, will foster a healthier digital advertising landscape.
The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...
The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content.
As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.
With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.
Maintaining brand safety is paramount, and with the increasing ad spend as well as the critical role of gaming in reaching younger audiences, advertisers must prioritize securing their brand's integrity.
The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.
Podcasting is social media for the ear, with the ability to connect deeply with listeners, quality content fosters a loyal audience. Highly engaged listeners are more receptive to advertising messages, hopefully leading to better campaign outcomes.