Brand Safety Institute Blog (10)

Building Brand Trust in the News Landscape: Insights and Strategies

by Victor Mills on May 17, 2024, 9:15:00 AM

The struggles of local news outlets and waning trust in the media notwithstanding, there remains a strong belief in the importance of local journalism. A significant majority of U.S. adults view local news outlets as vital to the well-being of their...

Addressing Brand Safety in the Podcast Advertising Landscape

by Victor Mills on May 17, 2024, 9:00:00 AM

To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.

The Evidence is Mounting; Inclusion is Good for Business

by Louis Jones on May 15, 2024, 8:12:29 PM

Highlights from BRIDGE’24: Discover how inclusive behaviors enhance business impact, featuring Dr. Omar Rodriguez-Vila's groundbreaking inclusive marketing research.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024, 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel

by Brand Safety Institute on Apr 29, 2024, 4:08:36 PM

Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges.

IAS and TikTok Expand Measurement Capabilities for Advertisers

by Victor Mills on Apr 26, 2024, 9:30:00 AM

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024, 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

A National, Efficiency Driven News Strategy Harms a Strong Democracy

by Louis Jones on Apr 23, 2024, 4:20:27 PM

Explore the crisis of local news closures in Minnesota and their impacts on democracy, urging advertisers to support sustainable journalism practices.

The Gaming Industry - Opportunity Knocking

by Victor Mills on Apr 19, 2024, 9:00:00 AM

The intersection of major gaming events, leaking new information on upcoming games/changes, innovative initiatives like collegiate esports tournaments, and fan-driven crossovers highlights the dynamic and ever evolving nature of the gaming industry.

Balancing Brand Safety in the Shakey Gaming Space

by Victor Mills on Apr 11, 2024, 4:45:49 PM

As games advertising matures, it continues to make substantial gains by offering premium, brand-safe inventory, making it a favored channel for marketers.

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