TikTok Fickleness at the Transition of Power

by Victor Mills on Jan 21, 2025 2:38:08 PM

Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...

The Post-COVID Gaming Market Opportunity

by Brand Safety Institute on Jun 30, 2023 4:35:44 PM

Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.

Retail Media Heats Up Under Scrutiny

by Brand Safety Institute on Apr 19, 2023 8:30:00 AM

The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.

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