Knowing your partners is a foundational tenet of Brand Safety.
Brands must navigate advertising in mobile gaming at the software level.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.
Neal Thurman, BSI co-founder, was quoted in the Wall Street Journal in regards to the resignations from Twitter's Trust and Safety team.
Louis Jones, BSI's CMO, was quoted CNBC about the latest Elon Musk-fueled brand safety turmoil at Twitter and how advertisers view it.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.