BSI to Co-Host Brand Safety Week 2022 in November in NYC
by Brand Safety Institute on Mar 29, 2022 3:03:19 PM
The Brand Safety Institute (BSI) is proud to announce that it will once again join with The 614 Group and the Brand Safety...
5 Insights on Brand Safety, Suitability, and Responsible Media
by Brand Safety Institute on Mar 22, 2022 6:00:00 AM
There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...
Another Take in the Debate over Advertising on News
by Brand Safety Institute on Mar 16, 2022 1:01:39 PM
There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...
Advocating a New Approach to Brand Suitability
by Brand Safety Institute on Mar 11, 2022 1:02:24 PM
Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...
YouTube Details Efforts to Combat Misinformation
by Brand Safety Institute on Feb 22, 2022 5:00:00 AM
Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...
CTV Leads the Way in 2022; Brand Safety Must Keep Pace
by Brand Safety Institute on Feb 17, 2022 6:59:23 PM
Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting
by Neal Thurman on Feb 16, 2022 9:59:22 AM
“How great is it to be back together in person?”If I had to summarize the IAB’s Annual Leadership Meeting (ALM) event in one...
Louis Jones Reminds Us to "Do Better"
by Brand Safety Institute on Jan 17, 2022 3:50:47 PM
Today - Martin Luther King Jr. Day - Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about...
Brand safety starts with dedicated experts and the companies that see the most success from their efforts are those that...