Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM
Industry Initiative Seeks to Support News Efforts During Crisis Times
by Brand Safety Institute on Jun 16, 2022 5:00:00 AM
Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
by Brand Safety Institute on Jun 9, 2022 5:00:00 AM
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...
When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe
by Brand Safety Institute on May 26, 2022 11:51:43 AM
In the wake of yet another tragic school shooting, a lot of Americans are wondering what can be done to prevent more such...
The Fight Continues, Part 2
by Brand Safety Institute on May 5, 2022 11:35:00 AM