Return and Risk in the Gaming Environment
by Brand Safety Institute on Mar 21, 2023 1:36:03 PM
Trust is a foundational cornerstone in brand safety for both consumers and brands. The quest to understand what buyers need...
Brand Safety for Gaming and Live Entertainment
by Brand Safety Institute on Mar 2, 2023 7:23:59 PM
Gaming and live streaming hold large promise for digital advertising. That promise can only be fulfilled though, if...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
OCD Media: Why We’re Sour on Programmatic
by Louis Jones on Jan 12, 2023 10:17:59 AM
Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
