The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...
Will AI Drive the Next Wave of Social Platform Popularity?
by Victor Z Glenn on Sep 8, 2023 9:00:00 AM
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
So what does Cloud Computing have to do with Gaming? Almost everything.
by Victor Z Glenn on Sep 1, 2023 9:00:00 AM
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Enhancing the Balance Between DE&I and AI in Digital Advertising
by Victor Z Glenn on Aug 11, 2023 9:00:00 AM
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
Managing a New World of Advertising While Learning About It
by Victor Z Glenn on Aug 4, 2023 9:00:00 AM
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments
by Victor Z Glenn on Jul 31, 2023 9:00:00 AM
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
Navigating Brand Safety in LGBTQ Media
by Victor Z Glenn on Jul 28, 2023 9:30:00 AM
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
Brand Safety and Trust in Live-Stream - A Balancing Act
by Victor Z Glenn on Jul 24, 2023 2:36:56 PM
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...