The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...