The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Z Glenn on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Z Glenn on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Z Glenn on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Z Glenn on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Z Glenn on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
Navigating Multi-Media Channels in a Brand Safe Manner
by Victor Z Glenn on Oct 6, 2023 9:00:00 AM
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...
Will AI Drive the Next Wave of Social Platform Popularity?
by Victor Z Glenn on Sep 8, 2023 9:00:00 AM
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...