The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...

Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand...

The Creator Gap and Driving ROI

by Victor Z Glenn on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...