Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Brand Safety Tools Expand for a New Era
by Victor Mills on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
Beyond Niche: Brand Safety in the Gaming Space
by Victor Mills on Aug 15, 2024 8:30:00 AM
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Mills on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Mills on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Striking the Right Balance on Safety & Suitability
by Victor Mills on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Analyzing MFA Ad Spend Trends
by Victor Mills on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
Navigating MFA Content Mislabeling Concerns
by Victor Mills on Jul 10, 2024 9:00:00 AM
As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...
The Push for Clearer MFA Content Detection
by Victor Mills on Jul 3, 2024 9:00:00 AM
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
