Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...