MAGNA Global, IPG Mediabrands intelligence and investment strategy group, has predicted that while global ad spend will slow...
Trust is a foundational cornerstone in brand safety for both consumers and brands. The quest to understand what buyers need...
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
Gaming and live streaming hold large promise for digital advertising. That promise can only be fulfilled though, if...
BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
.jpg)
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...