While overall growth may slow in 2023, a new report says that digital advertising will remain the industry's engine.
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.
Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
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Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
David Kaplan writes in AdWeek that the danger of brand safety is rising in 2023. Marketers and platforms need to ask: what is brand safety worth to us?
CEO David Adelman explains why OCD Media is sour on programmatic advertising and lists six things you can do right now to improve the digital ecosystem
With transparency and a little legwork, the digital media industry can meet its brand safety goals without hindering DEI goals, writes Charles Cantu.
Christine Desrosiers, director of product management at Boltive and Rachel Glasser, chief privacy officer of Magnite, try to get their arms around consumer privacy and data protection.