While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.
Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
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Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
David Kaplan writes in AdWeek that the danger of brand safety is rising in 2023. Marketers and platforms need to ask: what is brand safety worth to us?
CEO David Adelman explains why OCD Media is sour on programmatic advertising and lists six things you can do right now to improve the digital ecosystem
With transparency and a little legwork, the digital media industry can meet its brand safety goals without hindering DEI goals, writes Charles Cantu.
Christine Desrosiers, director of product management at Boltive and Rachel Glasser, chief privacy officer of Magnite, try to get their arms around consumer privacy and data protection.
Meta is making available a free open source software tool that identifies images and videos and raises red flags that enable platforms to stop the spread of terrorist content.
Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers
BBC News quoted the Brand Safety Institute in it's recent piece about how more advertisers are expressing concerns with Elon Musk's tenure at Twitter.