There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...
Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...
With misinformation playing a big role in the the war in Ukraine, digital-media businesses worldwide are wrestling with how...
The big headline yesterday, nationally and internationally, was the onset of war in Ukraine. On planet brand safety, the...
CNN is being criticized after an ill-timed commercial juxtaposed the Russian invasion of Ukraine with an Applebee’s ad. A...
Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...
It’s clear to everyone in the industry that CTV is THE big thing in the world of digital advertising. In a Forbes story in...
“How great is it to be back together in person?”If I had to summarize the IAB’s Annual Leadership Meeting (ALM) event in one...
Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...
Today - Martin Luther King Jr. Day - Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about...