Brand Safety Institute Blog (19)

by Brand Safety Institute on Apr 13, 2022 1:01:02 PM

There was very good news in the Interactive Advertising Bureau’s 2021 Internet Advertising Revenue Report released on April...

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

by Victor Mills on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

by Brand Safety Institute on Mar 29, 2022 3:03:19 PM

The Brand Safety Institute (BSI) is proud to announce that it will once again join with The 614 Group and the Brand Safety...

by Brand Safety Institute on Mar 22, 2022 6:00:00 AM

There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...

by Brand Safety Institute on Mar 16, 2022 1:01:39 PM

There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...

by Brand Safety Institute on Mar 11, 2022 1:02:24 PM

Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...

by Brand Safety Institute on Mar 10, 2022 5:08:30 PM

With misinformation playing a big role in the the war in Ukraine, digital-media businesses worldwide are wrestling with how...

by Neal Thurman on Feb 25, 2022 10:09:03 AM

The big headline yesterday, nationally and internationally, was the onset of war in Ukraine. On planet brand safety, the...

by Brand Safety Institute on Feb 25, 2022 9:44:29 AM

CNN is being criticized after an ill-timed commercial juxtaposed the Russian invasion of Ukraine with an Applebee’s ad. A...

Brand Safety Institute Blog