Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...