In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...
Context in Digital Advertising Adjacent to Gaming Content
by Brand Safety Institute on Apr 17, 2023 5:00:00 PM
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience,...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
The Rise of Content Creators in Advertising & Brand Safety
by Brand Safety Institute on Mar 31, 2023 8:00:00 AM
Return and Risk in the Gaming Environment
by Brand Safety Institute on Mar 21, 2023 1:36:03 PM
Trust is a foundational cornerstone in brand safety for both consumers and brands. The quest to understand what buyers need...
Brand Safety for Gaming and Live Entertainment
by Brand Safety Institute on Mar 2, 2023 7:23:59 PM
Gaming and live streaming hold large promise for digital advertising. That promise can only be fulfilled though, if...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
OCD Media: Why We’re Sour on Programmatic
by Louis Jones on Jan 12, 2023 10:17:59 AM
Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...