While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
Closing knowledge gaps is crucial to tapping into the impactful realm of gaming advertising and leveraging it as a strategic and lucrative channel.
In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.
As the gaming industry navigates through the dual intricacies of monetization and loyalty, brand safety emerges as a prime consideration. The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your...
To ensure the effectiveness of DE&I initiatives, organizations must integrate them into every aspect of day-to-day operations. From marketing to internal communications, customer and supplier relationships, promotions, bonuses, conflict resolution, and...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...
The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.
BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.
There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...
Representation is profoundly impactful, particularly in a medium as influential as gaming. As the gaming landscape continues to evolve, so does the conversation around diversity. Read more at BSI.