Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI Trends in Digital Advertising for Gaming
by Brand Safety Institute on May 25, 2023 8:00:00 AM
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
What Does Twitter's New CEO Mean for Advertisers?
by Brand Safety Institute on May 15, 2023 2:48:32 PM
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
by Brand Safety Institute on May 15, 2023 9:00:00 AM
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
Obituary Pirates and Brand Safety
by Brand Safety Institute on May 10, 2023 6:33:41 PM
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
What's Possible at Twitter; According to Twitter at POSSIBLE
by Neal Thurman on May 3, 2023 11:59:09 AM
Last week, Elon Musk addressed the MMA's inaugural POSSIBLE event in Miami. The event featured high level marketers...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Retail Media Heats Up Under Scrutiny
by Brand Safety Institute on Apr 19, 2023 8:30:00 AM
In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...
Context in Digital Advertising Adjacent to Gaming Content
by Brand Safety Institute on Apr 17, 2023 5:00:00 PM
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience,...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
