ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Neal Thurman, a co-founder of the Brand Safety Institute, recently joined a Brand Safety Exchange podcast interview where he discussed the current state and future of brand safety as it continues a path to maturity.
85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.