Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.
Meta releases brand suitability tools for Facebook and Instagram feeds, based on GARM suitability framework.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.
David Kaplan writes in AdWeek that the danger of brand safety is rising in 2023. Marketers and platforms need to ask: what is brand safety worth to us?
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.
Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.
BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.