Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
GumGum raises the stakes in brand safety as they are MRC Accredited for content level brand safety in desktop, mobile - and...