Knowing your partners is a foundational tenet of Brand Safety.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.
Bioré apologies after influencer references school shooting in pore strips ad
Longtime NBCUniversal ad executive, Linda Yaccarino, has been named as the new CEO of Twitter. What does that mean for marketers on the platform?
Content farms have gone multimedia. What are the brand safety and suitability implications for you of advertising against low-quality, though not offensive, content?
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
In an industry first, GumGum is now MRC Accredited for content-level brand safety in CTV.