Posted by Brand Safety Institute • Apr 13, 2022 1:01:02 PM
All of the data in the IAB’s report made it clear that digital advertising is surging in the post-pandemic world. And the future is just as rosy, with the report forecasting “continued digital ad growth across channels…as digital is inevitably becoming the de-facto media delivery mechanism.”
However, the report did highlight a few concerns, including privacy, trust and transparency, and the need for brands to “place diversity, equity, and inclusion at the forefront of their business operations.” The report declared, “The need for trust and transparency across the digital ad supply chain has never been more important and is threatening ad revenue generation and publishers’ bottom lines.”
Keeping those ad revenues and bottom lines safe, the report continued, “requires continually evolving frameworks and investments to verify ad sellers, human traffic, viewable impressions, content precision, as well as brand safe and suitable environments.” And that’s where the Brand Safety Institute (BSI) comes in.
The BSI’s goal is to advance the cause of brand safety by certifying Brand Safety Officers and Brand Safe Workforces across every step of the digital advertising supply chain. The BSI site also has a resource library complete with brand safety tools, best practice guides, and more to help everyone involved, individuals and organizations alike, be better prepared to protect the digital ad ecosystem.
Click here to see the IAB’s full report.