Brand Safety Institute Blog

Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

BSI Co-Founder, Industry Experts Weigh In On Elon's Bid for Twitter

by Brand Safety Institute on Apr 19, 2022 6:26:34 PM

BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.

IAB's Annual Revenue Report Shows "Astonishing" Growth in 2021

by Brand Safety Institute on Apr 13, 2022 1:01:02 PM

Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...