Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.
The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
A new study came out strongly in favor of alignment between brand values and adjacent content improving brand perception and consumer intent.
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising