Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
The gaming related ad industry is quickly closing in on being worth $5 billion. Brands looking to explore game advertising should consider the different types available and work with experts in the field.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.