Maintaining brand safety is paramount, and with the increasing ad spend as well as the critical role of gaming in reaching younger audiences, advertisers must prioritize securing their brand's integrity.
To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.
While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.
The IAB Tech Lab unveiled its Global Privacy Platform designed to simplify privacy initiatives in jurisdictions worldwide. Public comment is open for 60 days.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.