ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms to Empower and Engage Small Businesses and Consumers
85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.
Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.
Louis Jones is the next Brand Safety Officer (BSO) in Residence, serving in the 6-month role advising BSOs & helping the organization advance its mission.
The Brand Safety Institute announced its Inaugural Class of certified Brand Safety Officers.
BSI today announced the hiring of Christine Desrosiers as the organization’s first Brand Safety Officer-in-Residence.
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.