Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...
Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms
Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and...
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content
The 4A's introduced the Brand Safety Playbook, "designed to help you reduce your agency's overall risk profile in the...
New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources
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