AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
Brand Safety Institute
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The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.
Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.