Brand Safety Institute

Brand Safety Institute

Recent Posts

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

The Brand Safety Institute (BSI) is proud to announce that it will once again join with The 614 Group and the Brand Safety...

There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...

There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...

Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...

With misinformation playing a big role in the the war in Ukraine, digital-media businesses worldwide are wrestling with how...

CNN is being criticized after an ill-timed commercial juxtaposed the Russian invasion of Ukraine with an Applebee’s ad. A...

Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...

It’s clear to everyone in the industry that CTV is THE big thing in the world of digital advertising. In a Forbes story in...

Today - Martin Luther King Jr. Day -  Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about...