Posted by Brand Safety Institute • May 15, 2023 11:40:33 AM
BSI’s Advisory Board Member, Chris Marino, Global Head of Performance Marketing & Media at Bloomberg was recently a guest on Adweek’s Young Influentials Podcast with Colin Daniels. In this engaging discussion, Chris talks about his path to success, and what drives him to be his best - everyday.
You can also listen to the interview here: https://www.adweek.com/performance-marketing/bloombergs-mission-to-empower-business-leaders-for-today-and-the-future/
Backed by 2700 Journalists around the globe, committed to unbiased, data driven journalism, Chris helps Bloomberg elevate it relationships with customers by creating a value driven exchange.
BSI, with its mission "to continuously drive a healthy and sustainable advertising ecosystem by raising awareness of brand and people safe practices through thought leadership, community, education, and certification", was particularly struck by the section of the interview that covered Bloomberg’s approach to First Party Data. As a marketer for a publishing business, Chris and Bloomberg are well-positioned to see all sides of potential values exchanges with visitors and how to build a strong value exchange between ad-supported content and contextually relevant advertising.
Congratulations Chris! BSI salutes your success and values your contributions to our mission.