AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
With policy shifts, recent brand safety practices come into question. The brand safety landscape isn’t just about keeping...
The short answer is: Yes.
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...