Jeremy Spitzberg on Aug 8, 2019 7:37:33 PM
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
Jeremy Spitzberg on Aug 7, 2019 5:23:14 PM
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM
A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...
Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices...
Jeremy Spitzberg on Jul 31, 2019 7:46:01 PM
Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Jeremy Spitzberg on Jul 31, 2019 3:14:30 PM
A sensational headline from MediaPost reads, "Study: 11% Of News Websites Spread False Health Information". While the...
Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM
In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...
Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
#ad #bestlife #blessed
Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...
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