CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
Meta Releases Brand Suitability Controls Based on GARM Framework
by Brand Safety Institute on Mar 31, 2023 3:37:33 PM
Today Meta began rolling out their new brand suitability inventory filters and their third-party verification solution...
The Rise of Content Creators in Advertising & Brand Safety
by Brand Safety Institute on Mar 31, 2023 8:00:00 AM
Ad Industry Growth Driven by Digital, According to MAGNA Global
by Brand Safety Institute on Mar 30, 2023 5:58:13 PM
MAGNA Global, IPG Mediabrands intelligence and investment strategy group, has predicted that while global ad spend will slow...
Return and Risk in the Gaming Environment
by Brand Safety Institute on Mar 21, 2023 1:36:03 PM
Trust is a foundational cornerstone in brand safety for both consumers and brands. The quest to understand what buyers need...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
Brand Safety for Gaming and Live Entertainment
by Brand Safety Institute on Mar 2, 2023 7:23:59 PM
Gaming and live streaming hold large promise for digital advertising. That promise can only be fulfilled though, if...
In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence
by Brand Safety Institute on Feb 27, 2023 8:35:06 PM
BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...