Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by...
With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the...
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being...