Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Z Glenn on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Sentiment and Civility in Podcast Advertising
by Victor Z Glenn on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
Shifting Acts to Action: Authenticity in DE&I
by Victor Z Glenn on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Z Glenn on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
BSI Marketer Roundtable 2024 Forecast
by Brand Safety Institute on Dec 13, 2023 10:28:47 AM
In today’s dynamic and challenging world, marketers face a host of opportunities and pitfalls as they chart their course...