Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...

Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.

A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...

American Hustle

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices...

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

If you haven’t got your health

by Jeremy Spitzberg on Jul 31, 2019 3:14:30 PM

A sensational headline from MediaPost reads, "Study: 11% Of News Websites Spread False Health Information". While the...

Brand Safety is hard work

by Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM

In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...