Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...
BSI Announces Inaugural Class of Certified Brand Safety Officers
by Brand Safety Institute on May 27, 2020 5:30:00 AM
Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms
Brand Safety Institute Hires Christine Desrosiers As First Brand Safety Officer In Residence
by Brand Safety Institute on Apr 15, 2020 4:00:00 AM
Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...
Two new studies show the importance, and fragility, of consumer trust in brand advertising
by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
BSI featured in the New York Times
by Jeremy Spitzberg on Mar 17, 2020 7:18:28 PM
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...
Brand Safety Bingo
by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM
Get your cards ready.
Inconceivable!
by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...
Top advertisers still funding disinformation and conspiracy theories
by Jeremy Spitzberg on Jan 31, 2020 9:26:45 AM
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...
IAB Europe finds brand safety a key and growing priority
by Jeremy Spitzberg on Jan 23, 2020 6:47:19 PM
IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...