The big headline yesterday, nationally and internationally, was the onset of war in Ukraine. On planet brand safety, the...
CNN Ad Placement Raises the Question: Is War Brand Safe?
by Brand Safety Institute on Feb 25, 2022 9:44:29 AM
CNN is being criticized after an ill-timed commercial juxtaposed the Russian invasion of Ukraine with an Applebee’s ad. A...
YouTube Details Efforts to Combat Misinformation
by Brand Safety Institute on Feb 22, 2022 5:00:00 AM
Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...
CTV Leads the Way in 2022; Brand Safety Must Keep Pace
by Brand Safety Institute on Feb 17, 2022 6:59:23 PM
Post-Mortem: Thoughts on the IAB's Annual Leadership Meeting
by Neal Thurman on Feb 16, 2022 9:59:22 AM
“How great is it to be back together in person?”If I had to summarize the IAB’s Annual Leadership Meeting (ALM) event in one...
If Only Someone Was Working on Brand Suitability Standards
by Victor Z Glenn on Feb 8, 2022 2:05:58 PM
Those reading are no strangers to the concept of brand safety, brand suitability, and the need to develop new tools for the...
Louis Jones Reminds Us to "Do Better"
by Brand Safety Institute on Jan 17, 2022 3:50:47 PM
Today - Martin Luther King Jr. Day - Louis Jones, Brand Safety Officer in Residence, reminds us that "brand safety is about...
Brand safety starts with dedicated experts and the companies that see the most success from their efforts are those that...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
Numbers Don't Lie: New Study Confirms Doing Good is Good for Business
by Neal Thurman on Dec 13, 2021 5:00:00 AM