By the time they're involved, it's too late.

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

Congratulations to the International Association of Privacy Professionals on issuing its 25,000th certification.

Advertisers are funding online disinformation, and they don't even know it.

Do you trust me?

by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM

We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous...

Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...

Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.

A new study finds that very little value from behavioral advertising -which make up the vast majority of internet ads - ...