Brand Safety Institute Blog (2)

AI: Friend or Foe? It’s All About Context

by Victor Mills on Jan 16, 2026 8:45:00 AM

Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...

When Gaming Creators Clash with AI Protocols – Brands Beware!

by Victor Mills on Jan 9, 2026 3:04:01 PM

Gaming sits at a unique crossroads of culture, commerce, and creativity. As AI reshapes content creation and distribution, brands must rely more heavily on human judgment, platform self-accountability, and creator partnerships grounded in brand safe...

Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

The New Realities of Brand Safety in 2026

by Dave Byrne on Dec 18, 2025 10:23:53 AM

Navigate the evolving landscape of brand safety in 2026 with insights on new metrics, AI content, and proactive strategies to protect and elevate your brand.

AI & Tech: Brand Accelerators & Villains

by Victor Mills on Dec 12, 2025 9:00:00 AM

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. The common thread is velocity, made possible through technology. However, with the power and speed of tech & AI related developments, comes the...

A rope bridge to a bright future

by Victor Mills on Dec 8, 2025 9:15:00 AM

As we move into 2026, media buyers should have more confidence in using news, as the quiet AI restructuring within programmatic takes shape. Learn more on the BSI blog.

How to maximize your ad spend this holiday and beyond

by Victor Mills on Dec 5, 2025 9:15:00 AM

People aren’t just buying, they’re evaluating. Evaluating what? Evaluating whether brands understand their responsibility to consumers and respect their intelligence. Trust & safety, core pillars of brand safety, must be advertisers' core value...

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...

The Cost of Trusted Connection

by Victor Mills on Nov 25, 2025 8:59:59 AM

As AI-driven search experiences & algorithmic content recommendations command more user attention, many publishers now find themselves fighting to remain visible. The successful brands will be the ones that acknowledge a simple truth - easily available...

Balancing Impact & Trust

by Victor Mills on Nov 17, 2025 1:40:10 PM

Balancing trust and impact in the age of AI and social is tricky. When inventory decisions occur at machine pace, even small misclassifications can snowball into brand-unsafe placements, PR problems, or compliance gaps. We need to catch up.

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