Brand Safety Institute Blog (12)

Shifting Acts to Action: Authenticity in DE&I

by Victor Mills on Jan 12, 2024 12:02:59 PM

To ensure the effectiveness of DE&I initiatives, organizations must integrate them into every aspect of day-to-day operations. From marketing to internal communications, customer and supplier relationships, promotions, bonuses, conflict resolution, and...

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

The Threat of Bad Actors in Generative AI for Brand Safety

by Victor Mills on Dec 15, 2023 7:30:00 AM

The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.

BSI Marketer Roundtable 2024 Forecast

by Brand Safety Institute on Dec 13, 2023 10:28:47 AM

BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.

Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies

by Steve Olenski on Dec 12, 2023 4:40:47 PM

Explore the game-changing potential of Generative AI in marketing – from hyper-personalization to enhanced content creation and predictive analytics.

Navigating Trust and Brand Safety in Gaming

by Victor Mills on Dec 8, 2023 9:00:00 AM

There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...

Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why

by Elijah Pysyk on Dec 6, 2023 1:40:57 PM

Discover why creators are ditching sponsors to build their own brands for long-term success and financial independence in the digital landscape.

Breaking Barriers: Navigating Diversity in the Gaming World

by Victor Mills on Dec 1, 2023 8:00:00 AM

Representation is profoundly impactful, particularly in a medium as influential as gaming. As the gaming landscape continues to evolve, so does the conversation around diversity. Read more at BSI.

Partnerships and Reach in Digital Advertising for Gaming

by Victor Mills on Nov 27, 2023 1:00:00 PM

Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...

BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles

by Brand Safety Institute on Nov 22, 2023 4:00:34 PM

The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.

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