The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Mills on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
BSI CEO Neal Thurman in the press on X, Adjacency, and Risk Profiles
by Brand Safety Institute on Nov 22, 2023 4:00:34 PM
The Drum has a new article on Elon Musk's suit against Media Matters for the watchdog's claims that "X sometimes run...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Mills on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Mills on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Mills on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
New Approaches to AI in Brand Safety from BSI and Unitary
by Brand Safety Institute on Nov 1, 2023 3:05:23 PM
At BSI, we always seek to amplify new technologies and solutions that keep people and brands safe online. In that spirit, we...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Mills on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Mills on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Mills on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
