In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...