The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.
BSI's Marketer Roundtable 2024 Forecast: Navigating global events, AI opportunities, regulatory compliance, brand safety, measurement challenges, sustainability, and platform alignment.
Explore the game-changing potential of Generative AI in marketing – from hyper-personalization to enhanced content creation and predictive analytics.
There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...
Discover why creators are ditching sponsors to build their own brands for long-term success and financial independence in the digital landscape.
Representation is profoundly impactful, particularly in a medium as influential as gaming. As the gaming landscape continues to evolve, so does the conversation around diversity. Read more at BSI.
Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...
The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
The gaming industry offers unparalleled opportunities for brands to connect with diverse audiences. It also presents challenges in terms of brand safety.
When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.