Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
Louis Jones is the next Brand Safety Officer (BSO) in Residence, serving in the 6-month role advising BSOs & helping the organization advance its mission.
As the 2020 election approaches, and digital political advertising increases, publishers and buyers need policies and transparency to preserve brand safety.
The 2020 election approaches, and political advertising in digital increases. As it becomes more divisive, publishers have to decide if it is appropriate for their brands.
We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.
A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.
Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.
The members of our Inaugural Class of Brand Safety Officers received a sharp-looking schwag box on their doorsteps!
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
The Brand Safety Institute announced its Inaugural Class of certified Brand Safety Officers.