Advertisers are funding online disinformation, and they don't even know it.
We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...
Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
A sensational headline from MediaPost reads, "Study: 11% Of News Websites Spread False Health Information". While the...