Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Z Glenn on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The Creator Gap and Driving ROI
by Victor Z Glenn on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Beyond Niche: Brand Safety in the Gaming Space
by Victor Z Glenn on Aug 15, 2024 8:30:00 AM
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Z Glenn on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Gaming is Growing Fast - Brand Safety Needs to Keep Pace
by Victor Z Glenn on Jun 10, 2024 11:54:06 AM
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
The Gaming Industry - Opportunity Knocking
by Victor Z Glenn on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...