Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
Don’t advertise next to violence, explicit content, or hate speech. Brand safety used to be about simple avoidance. In 2025...
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...