Striking the Right Balance on Safety & Suitability

by Victor Mills on Jul 26, 2024 1:06:53 PM

The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...

Analyzing MFA Ad Spend Trends

by Victor Mills on Jul 12, 2024 9:00:00 AM

The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content.

Navigating MFA Content Mislabeling Concerns

by Victor Mills on Jul 10, 2024 9:00:00 AM

As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.

The Push for Clearer MFA Content Detection

by Victor Mills on Jul 3, 2024 9:00:00 AM

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Building Brand Trust in the News Landscape: Insights and Strategies

by Victor Mills on May 17, 2024 9:15:00 AM

The struggles of local news outlets and waning trust in the media notwithstanding, there remains a strong belief in the importance of local journalism. A significant majority of U.S. adults view local news outlets as vital to the well-being of their...

Addressing Brand Safety in the Podcast Advertising Landscape

by Victor Mills on May 17, 2024 9:00:00 AM

To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel

by Brand Safety Institute on Apr 29, 2024 4:08:36 PM

Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges.

IAS and TikTok Expand Measurement Capabilities for Advertisers

by Victor Mills on Apr 26, 2024 9:30:00 AM

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...

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