The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges.
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...
Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.
The intersection of major gaming events, leaking new information on upcoming games/changes, innovative initiatives like collegiate esports tournaments, and fan-driven crossovers highlights the dynamic and ever evolving nature of the gaming industry.
As games advertising matures, it continues to make substantial gains by offering premium, brand-safe inventory, making it a favored channel for marketers.
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.
Recent hacking incidents within the Apex Legends eSports community have sent shockwaves through the gaming world. One potential theory, voiced in numerous YouTube videos on the occurrences, is that the hacks were actually an attempt by the perpetrators...
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.
Progressive brand safety requires a paradigm shift that recognizes the importance of engaging diverse audiences, particularly women, on issues that resonate with them.