Brand Safety Institute Blog

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Louis Jones Featured on The Advertising Forum

by Brand Safety Institute on Oct 15, 2024 1:36:10 PM

The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand purpose. Watch the video.

The Creator Gap and Driving ROI

by Victor Mills on Sep 27, 2024 8:00:00 AM

As generational differences continue to influence brand strategies, new tools are essential for navigating this wide landscape – more based on relevance than demographics.

Avoiding Overcorrection: Balancing Brand Safety

by Victor Mills on Sep 23, 2024 8:00:00 AM

Brand safety once meant protecting against harmful content, but today it’s often applied more broadly to avoiding “hot button” topics - including legitimate news reporting on issues like politics, public health, and social movements.

Brand Safety vs. Supporting Journalism: You Can Do Both

by Victor Mills on Sep 13, 2024 8:30:00 AM

While brand safety playbooks and technologies are designed to protect advertisers from association with unsuitable content, they are often at odds with topics which are important, but sometimes controversial.

Brand Safety Shifts in a World that now Challenges the Media

by Victor Mills on Sep 6, 2024 8:45:00 AM

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent dissolution of GARM. As the media environment continues to change, the need for transparency, accountability, and innovation in brand safety...

Brand Safety Tools Expand for a New Era

by Victor Mills on Aug 30, 2024 8:45:00 AM

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...

Beyond Niche: Brand Safety in the Gaming Space

by Victor Mills on Aug 15, 2024 8:30:00 AM

With gamers spending 45 billion hours on gaming sites and apps, and esports growing in popularity, the stakes for maintaining brand safety are higher than ever.

On Shaky Ground: Brand Safety in an Unstable Landscape

by Victor Mills on Aug 15, 2024 8:00:00 AM

As brand safety progresses, the debate turns toward the effectiveness and transparency of AI technology, and its ability to make the right choices at scale. Companies trying to keep pace with the surging volume of content and channels are desperately...

Balancing Brand Safety for Journalism in the Age of AI

by Victor Mills on Aug 5, 2024 4:01:50 PM

Creating an ecosystem where brand safety measures protect advertisers without compromising high-quality adjacencies, like news content, will foster a healthier digital advertising landscape.

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