In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Mills on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Mills on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Mills on Feb 16, 2024 8:00:00 AM
Fashion Meets Commerce in the Gaming Metaverse
by Victor Mills on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Navigating Trust and Brand Safety in Gaming
by Victor Mills on Dec 8, 2023 9:00:00 AM
As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Mills on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Mills on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Mills on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Mills on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
