As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
Obituary Pirates and Brand Safety
by Brand Safety Institute on May 10, 2023 6:33:41 PM
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
GumGum Raising Table Stakes in Brand Safety
by Brand Safety Institute on Apr 19, 2023 4:38:49 AM
GumGum raises the stakes in brand safety as they are MRC Accredited for content level brand safety in desktop, mobile - and...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
Meta Releases Brand Suitability Controls Based on GARM Framework
by Brand Safety Institute on Mar 31, 2023 3:37:33 PM
Today Meta began rolling out their new brand suitability inventory filters and their third-party verification solution...
The Rise of Content Creators in Advertising & Brand Safety
by Brand Safety Institute on Mar 31, 2023 8:00:00 AM
Return and Risk in the Gaming Environment
by Brand Safety Institute on Mar 21, 2023 1:36:03 PM
Trust is a foundational cornerstone in brand safety for both consumers and brands. The quest to understand what buyers need...
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM