The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.
Progressive brand safety requires a paradigm shift that recognizes the importance of engaging diverse audiences, particularly women, on issues that resonate with them.
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation falter in a post covid world. Done well, the esports realm proves it can captivate audiences and stakeholders alike. By fostering...
Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...
While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...
There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...
Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...
When it comes to advertising within the gaming sphere, there's substantial room for growth. The ad spend for video gaming, while widespread, currently accounts for only a fraction of ad dollars allocated to social media.