Brand Safety Institute Blog

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Avoiding Overcorrection: Balancing Brand Safety

by Victor Mills on Sep 23, 2024 8:00:00 AM

Brand safety once meant protecting against harmful content, but today it’s often applied more broadly to avoiding “hot button” topics - including legitimate news reporting on issues like politics, public health, and social movements.

Brand Safety vs. Supporting Journalism: You Can Do Both

by Victor Mills on Sep 13, 2024 8:30:00 AM

While brand safety playbooks and technologies are designed to protect advertisers from association with unsuitable content, they are often at odds with topics which are important, but sometimes controversial.

Striking the Right Balance on Safety & Suitability

by Victor Mills on Jul 26, 2024 1:06:53 PM

The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...

Navigating MFA Content Mislabeling Concerns

by Victor Mills on Jul 10, 2024 9:00:00 AM

As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.

The Push for Clearer MFA Content Detection

by Victor Mills on Jul 3, 2024 9:00:00 AM

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

Balancing Brand Safety in the Shakey Gaming Space

by Victor Mills on Apr 11, 2024 4:45:49 PM

As games advertising matures, it continues to make substantial gains by offering premium, brand-safe inventory, making it a favored channel for marketers.

In-Game Ads: the Ever-Shifting Frontier

by Victor Mills on Apr 5, 2024 9:00:00 AM

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.

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