In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Z Glenn on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Z Glenn on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Navigating Trust and Brand Safety in Gaming
by Victor Z Glenn on Dec 8, 2023 9:00:00 AM
As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Z Glenn on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Z Glenn on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Z Glenn on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...