Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
Navigating Brand Safety in LGBTQ Media
by Victor Z Glenn on Jul 28, 2023 9:30:00 AM
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
Brand Safety and Trust in Live-Stream - A Balancing Act
by Victor Z Glenn on Jul 24, 2023 2:36:56 PM
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Knowing Your Partners is also Crucial in Gaming
by Victor Z Glenn on Jul 14, 2023 9:30:00 AM
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM
Esports: Thriving Industry or Thirsting Niche
by Brand Safety Institute on Jun 23, 2023 8:30:00 AM
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
The Potential and Perils of Live & Live-Streamed Entertainment
by Brand Safety Institute on Jun 9, 2023 8:30:00 AM
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
Could Biore’s influencer backlash have been avoided?
by Elijah Pysyk on Jun 8, 2023 3:06:34 PM
Last week, skin-care brand Biore issued an apology after a campaign for Mental Health Awareness month went awry. The...
What Does Twitter's New CEO Mean for Advertisers?
by Brand Safety Institute on May 15, 2023 2:48:32 PM
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...