The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Mills on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Mills on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Mills on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Mills on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
Shifting Acts to Action: Authenticity in DE&I
by Victor Mills on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Fashion Meets Commerce in the Gaming Metaverse
by Victor Mills on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Navigating Trust and Brand Safety in Gaming
by Victor Mills on Dec 8, 2023 9:00:00 AM
As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Mills on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Mills on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
