Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...