In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Mills on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Striking the Right Balance on Safety & Suitability
by Victor Mills on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Analyzing MFA Ad Spend Trends
by Victor Mills on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
Navigating MFA Content Mislabeling Concerns
by Victor Mills on Jul 10, 2024 9:00:00 AM
As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Mills on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
