Brand Safety Institute Blog

TikTok Fickleness at the Transition of Power

by Victor Mills on Jan 21, 2025 2:38:08 PM

Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...

Brand Safety 2025: Driving Customer Value

by Victor Mills on Dec 13, 2024 8:00:00 AM

The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.

Balancing AI Innovation with Brand Safety in Marketing

by Victor Mills on Nov 22, 2024 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...

Zefr uses AI to battle Misinformation

by Victor Mills on Oct 18, 2024 8:00:00 AM

As digital marketing evolves, so do the tools needed to manage brand safety and suitability. Zefr, a global leader in brand safety, recently expanded its AI-powered Brand Safety and Suitability Verification solution on YouTube.

Striking the Right Balance on Safety & Suitability

by Victor Mills on Jul 26, 2024 1:06:53 PM

The debate over brand safety is multifaceted. On one hand, there is a clear need for brands to protect their image and ensure their ads do not appear next to harmful content. On the other hand, the tools and methods currently employed to achieve this...

Analyzing MFA Ad Spend Trends

by Victor Mills on Jul 12, 2024 9:00:00 AM

The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content.

Navigating MFA Content Mislabeling Concerns

by Victor Mills on Jul 10, 2024 9:00:00 AM

As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Navigating the New Now: Brand Safety in Gaming

by Victor Mills on May 31, 2024 9:00:00 AM

The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.

Podcasting – Mirroring the trend of Micro Influencing

by Victor Mills on May 24, 2024 9:00:00 AM

Podcasting is social media for the ear, with the ability to connect deeply with listeners, quality content fosters a loyal audience. Highly engaged listeners are more receptive to advertising messages, hopefully leading to better campaign outcomes.

Get the latest BSI news and updates