Brand Safety Institute Blog

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

Navigating Trust and Brand Safety in Gaming

by Victor Mills on Dec 8, 2023 9:00:00 AM

There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...

Partnerships and Reach in Digital Advertising for Gaming

by Victor Mills on Nov 27, 2023 1:00:00 PM

Advertisers have been increasingly drawn to in-game advertising, recognizing its potential to captivate audiences. With the acknowledgement of active engagement and the need for clear protocols, it is worth looking at emerging partnerships in this area...

Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry

by Victor Mills on Nov 17, 2023 9:00:00 AM

The gaming industry offers unparalleled opportunities for brands to connect with diverse audiences. It also presents challenges in terms of brand safety.

Navigating Brand Safety and Transparency in the World of Kids' Advertising

by Victor Mills on Oct 27, 2023 4:00:00 PM

In an age where digital advertising continues to evolve, especially in platforms frequented by children, ensuring brand safety and transparency is paramount.

Prioritizing Game Developers' Well-being in Digital Advertising

by Victor Mills on Oct 13, 2023 9:00:00 AM

The gaming industry has come a long way, becoming a cultural and economic behemoth. Now, how can the industry find a balance between creating engaging gaming experiences and ensuring the well-being of its developers?

Esports: Where Advertisers Can Get an Edge in the Digital Age

by Victor Mills on Oct 6, 2023 10:00:00 AM

As the digital age continues to reshape the advertising landscape, esports stands out as a dynamic and promising frontier for brands willing to embrace the future of sports entertainment.

Navigating Multi-Media Channels in a Brand Safe Manner

by Victor Mills on Oct 6, 2023 9:00:00 AM

The channels for brands to connect with consumers are more diverse and dynamic than ever before. Brands are no longer limited to a single marketing channel, and instead must adapt to a multichannel reality.

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

So what does Cloud Computing have to do with Gaming? Almost everything.

by Victor Mills on Sep 1, 2023 9:00:00 AM

So what does Cloud Computing have to do with Gaming? Almost everything.

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